Samsung's new Galaxy A series accounted for 56 % of its smartphone gross sales within the second quarter (Q2) of 2019 and beginning with the Galaxy A10 in March 2019, the handset maker has launched a brand new model below the Galaxy A sequence each month, says a brand new report.
Until 2019, Samsung had too many smartphone fashions within the mid-to-low tier worth bands and the difficult record of fashions usually left customers confused.
However, it fixed it in Q1 after it simplified and consolidated its lineup below the brand new Galaxy A sequence, mentioned a report by Counterpoint Analysis.
"This new line of fashions integrated the earlier Galaxy A sequence, the Galaxy J sequence, Galaxy On sequence and the Galaxy C sequence. To additional distinguish it from the earlier Galaxy A sequence, the brand new line up used a two-digit quantity within the nomenclature, for instance, the Galaxy A30 and the Galaxy A50," Sujeong Lim, Researcher, Counterpoint Analysis, mentioned in a press release.
"However was this lineup rejig profitable? The reply is an amazing sure given the response that the brand new A sequence has obtained from the market since its launch," added Lim.
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